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The Ten-Day MBA: A Step-By-step Guide To Mastering The Skills Taught In America's Top Business Schools (Paperback)
by Steven Silbiger
| Category:
MBA, Business & Administration, Management, Business skills |
| Market price: ¥ 198.00
MSL price:
¥ 168.00
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| Stock:
Pre-order item, lead time 3-7 weeks upon payment [ COD term does not apply to pre-order items ] |
MSL rating:
 Good for Gifts |
| MSL Pointer Review:
An excellent summary of essentials, this book is your alternative to an MBA program if you haven't taken one before; an excellent refresher if you have. |
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Author: Steven Silbiger
Publisher: Collins; 3rd edition
Pub. in: August, 2005
ISBN: 0060799072
Pages: 448
Measurements: 9 x 6.1 x 1.2 inches
Origin of product: USA
Order code: BA00135
Other information: ISBN-13: 978-0060799076
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- Awards & Credential -
One of the most acclaimed introductions to MBA and how a business is created and run. |
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- MSL Picks -
Highly recommended.
This book represents an excellent supplement to an MBA Program and covers many of the key topics addressed at the graduate level in business schools across the United States. The structure and organization of the book are well suited to MBA Programs that stress an 'integrated' curriculum in which many topics and subjects are covered in tandem.
This book gives the reader a good working knowledge of management concepts, tools, and formulas. This should be mandatory reading for any new employee, regardless of industry or expertise. Some highlights:
1) Break even unit volume (how much to produce to break even) = fixed costs / selling price of product - variable costs
2) A balance sheet is a snapshot of the company's holdings at any time. Assets = Liabilities+ Owner's equity. If the records do not balance, then there is a mistake.
3) Overview of quantitative analysis: how to calculate EMV (expected monetary value), cash flow modeling, net present value, IRR (internal rate of return), and probability distributions.
4) A major drawback of the corporation is double taxation: taxation as an entity, and also taxation on dividends.
5) CAPM (capital asset pricing model) determines the rate of return necessary to compensate for that inherent risk of a particular investment. (e.g. is that stock worth buying)
6) Even if you do not work in operations, it will help you to understand the meaning of key acronyms: MRP (master resource plan), BOM (bill of materials), SPC (statistical process control), CPM (critical path methodology), EOQ (economic order quantity)
7) Good history of economic thought: Keynes (positive effect of government fiscal spending), Friedman (government should only focus on money supply), Smith (invisible hand), Schumpeter (creative destruction), Laffer (supply side)
8) "Strategy is the most exciing course in the MBA curriculum because it gives you the chance to put all your new skills to work. Strategy classes place students in the chairman of the board's chair, and MBAs love that feeling." (pg 297)
9) The author recommend these two books as compulsory business reading: Michael Porter's Competitive Strategy and Competitive Advantage.
(From quoting John Kim, USA)
Target readers:
Should be required reading for anyone in or interested in business. Best for young professionals who are on their way up and those who are considering a top MBA program. Also good for MBAs.
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Steven Silbiger, MBA, CPA, is a senior director of marketing at HCTV, Inc., with a gift for communicating sophisticated financial and business issues in the clearest manner possible. He is the author of the acclaimed Ten-Day MBA, with more than 200,000 copies sold. A graduate of the Darden Graduate School of Business at the University of Virginia, Silbiger lives in Philadelphia with his family.
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From Publisher
Now totally revised - the 3rd edition of The Ten-Day MBA includes the latest topics taught at America's top business schools, including leadership, corporate ethics and compliance, financial planning, and real estate. This internationally acclaimed guide (more than 200,000 copies sold in the United States and around the world) distills the material of the most popular business-school courses taught at Harvard, Stanford, the University of Pennsylvania, the University of Chicago, Northwestern, and the University of Virginia. Silbiger's research comes straight from the notes of real MBA students attending these top programs today. You will learn how to:
- Read and understand financial statements
- Develop effective and comprehensive marketing plans
- Understand accounting rules and methods
- Manage your relationship with your boss
- Develop corporate strategies
- Understand the present value concept
- Use quantitative techniques to evaluate projects
- Value stock, bond, and option investments
- Understand the language of business law
- Master the most-used MBA jargon
At the rate of one easy-to-understand chapter a day, this classic business book enables readers to absorb the material, speak the language, and acquire the confidence and experience needed to succeed in the competitive global business world of the twenty-first century.
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Chapter One
Marketing
Marketing Topics:
The 7 Steps of Marketing Strategy Development
The Buying Process
Segmentation
Product Life Cycle
Perceptual Mapping
Margins
The Marketing Mix and the 4 P's
Positioning
Distribution Channels
Advertising
Promotions
Pricing
Marketing Economics
A scene from the boardroom of Acme Corporation:
Director: Every time we do our annual review of our execu-tives' salaries, I cringe when I think that we are paying more to Jim Mooney, our vice-president of marketing fromOhio State, than to our company's president, Hank Bufford from Harvard. I just don't understand it.
Chairman of the board: What don't you understand? With-out Jim's sales we wouldn't need a president-or anyone else for that matter!
Marketers see the world like the chairman of Acme. As renowned Professor Philip Kotler of the Kellogg School at Northwestern teaches, marketing comes first. Marketing integrates all the functions of a business and speaks directly to the customer through advertising, salespeople, and other marketing activities.
Marketing is a special blend of art and science. There is a great deal to be learned in marketing classes, but no amount of schooling can teach you the experience, the intuition, and the creativity to be a truly gifted marketer. That's why those with the gift are so highly paid. Formal education can only provide MBAs with a framework and a vocabulary to tackle marketing challenges. And that is the goal of this chapter and of the numerous expensive executive seminars conducted by the leading business schools.
The top schools prepare their students for executive marketing positions-in spite of the fact that their first jobs will likely be as lowly brand assistants at large food or soap companies. Therefore, the core curriculum stresses the development of full-fledged marketing strategies instead of the technical expertise needed on an entry-level job out of MBA school.
Numbers-oriented students tend to view marketing as one of the "soft" MBA disciplines. In fact, marketers use many quantitative or "scientific" techniques to develop and evaluate strategies. The "art" of marketing is trying to create and implement a winning marketing plan. There are literally an infinite number of possibilities that may work. McDonald's, Burger King, Wendy's, Hardee's, and White Castle successfully sell burgers, but they all do it in different ways. Because there are no "right" answers, marketing classes can provide students with either an opportunity to show their individual flair, or many hours of frustration as they try to come up with creative ideas. Marketing was my favorite subject. It was fun cooking up ideas for discussion. My B-school buddies still kid me about the time I proposed to the class that Frank Perdue introduce a gourmet chicken hot dog.
The Marketing Strategy Process
The marketing process is a circular function. Marketing plans undergo many changes until all the parts are internally consistent and mutually supportive of the objectives. All aspects of a proposal need to work together to make sense. It is very easy to get one part right, but an internally consistent and mutually supportive marketing plan is a great accomplishment. It's a seven-part process.
1. Consumer Analysis
2. Market Analysis
3. Review of the Competition and Self
4. Review of the Distribution Channels
5. Development of a "Preliminary" Marketing Mix
6. Evaluation of the Economics
7. Revision and Extension of Steps 1-6 until a consistent plan emerges...
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| View all 10 comments |
Taimur Khan (MSL quote), USA
<2006-12-27 00:00>
Quick summary of big picture, but too consumer focused. I enjoyed reading the book, and found specific sections very helpful in how it conveys the quantitative concepts. Particularly the financial models (cash flow, NPV). The qualitative ones (such as organizational behavior) are not as easily conveyed. Its not a limitation of the book, but more because the topic requires much more indepth conversation and discussion. My only criticism is that the longest chapter (the marketing) captures some key concepts, but is heavily focused on consumer goods. The examples and analogies are all related to commodity or end-consumer goods. This chapter coull use a good business to business angle. |
A reader (MSL quote), USA
<2006-12-27 00:00>
Just as I had used Cliff's Notes in high school, this book boils down the nuts and bolts of an MBA with examples and case studies. It is not too technical either, but the knowledge is very applicable to using it on the job. I used the marketing chapter to write a marketing plan, just like an MBA. It is most definitely not a dry text book, there are a few cartoons and the writing is very conversational. I bet it would be real helpful if you were applying to B-school or just wanted the MBA tools to use. |
A reader (MSL quote), USA
<2006-12-27 00:00>
Wonderful book for small and medium size business managers who are responsible for effecting change. Complex courses broken down into their component parts, easy to follow and understand. Great book for anyone in a product related business. Not the exact approach for service related businesses. |
Library Journal (MSL quote), USA
<2007-02-24 00:00>
Silbiger, who is both an MBA and a CPA, aims to give the reader 40 percent of a two-year MBA program in ten days - a chapter per day. Whether or not one agrees with his premise, this book will prove to be a handy desk reference for potential and current MBAs, along with business people in general. Written in a clear and lively style, the ten chapters provide a basic framework for the essential business courses: marketing, ethics, accounting, organizational behavior, quantitative analysis, finance, operations, economics, and strategy. Each chapter outlines the topics to be covered and ends with "key takeaways" - the buzzwords and theories the text has described - defined in a line or two. A useful lexicon of abbreviations leads the reader back to the explanation of each concept. |
View all 10 comments |
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