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Guerrilla Marketing for Job Hunters: 400 Unconventional Tips, Tricks, and Tactics for Landing Your Dream Job (Paperback)
by Jay Conrad Levinson, David Perry
| Category:
Job search, Career guide, Career development |
| Market price: ¥ 218.00
MSL price:
¥ 198.00
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| Stock:
Pre-order item, lead time 3-7 weeks upon payment [ COD term does not apply to pre-order items ] |
MSL rating:
 Good for Gifts |
| MSL Pointer Review:
Full of significant number of useful strategies, tactics and tips, this book contains invaluable resource for job-seekers and those wanting to be better-known. |
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Author: Jay Conrad Levinson, David Perry
Publisher: Wiley
Pub. in: September, 2005
ISBN: 0471714844
Pages: 288
Measurements: 9 x 6 x 0.9 inches
Origin of product: USA
Order code: BA01002
Other information: ISBN-13: 978-0471714842
Language: American English
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- Awards & Credential -
One of the most highly recommended resources on job hunting in North America. |
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- MSL Picks -
At first glance, you might think that David Perry and Jay Conrad Levinson's Guerrilla Marketing for Job Hunters is just another job hunting book filled with pithy advice - things like "wear a suit to your interview" or "network with your friends." You know, the type of guide that makes you wonder why you just spent money to learn someone's fine grasp of the obvious.
However, crack the cover and you'll find that Levinson and Perry have delivered a book that provides unique and fresh ideas on virtually every aspect of the job search process. This simply is not just another job book.
With a generous supply of supporting links to outside resources, Perry and Levinson walk through the process step by step from targeting companies to resume development to cold calling to interviewing. They include detailed information on how to leverage alumni groups, online tools like LinkedIn, formatting searches on Google to find hiring managers, podcasting and plenty of other useful information.
If you're looking for a new opporutnity and open to some new and non-traditional ideas on how to get it, then this is the book you want.
(From quoting Stephen J. Susina, USA)
Target readers:
All job hunters and recruiters. Also good for HR specialists, consultants and trainers.
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10 Insider Secrets to a Winning Job Search: Everything You Need to Get the Job You Want in 24 Hours-Or Less
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JAY CONRAD LEVINSON is the author of more than thirty-five books in the multimillion copy-selling Guerrilla Marketing series, including Wiley's Guerrilla Marketing for Consultants.
DAVID E. PERRY, BA, MM, is the author of Career Guide for the High-Tech Professional. As a Managing Director of Perry-Martel International, one of North America's top executive search, recruiting, and placement firms, he has negotiated more than $150 million in salaries.
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From Publisher
Using a typically unconventional Guerrilla approach, authors Levinson and Perry cover all the basics of a winning campaign. This book covers:
- Using the Internet for everything from research and job searches to your own Web site, blogs, and podcasting.
- Performing an extreme resume makeover and creating a higher-powered value-based resume.
- Harnessing the full power of Google, LinkedIn, and ZoomInfo to uncover opportunities in the "hidden job market" ahead of your competition (or other job hunters).
- Branding yourself and selling your strengths in resumes, letters, e-mail, and interviews.
Guerrilla Marketing for Job Hunters includes real-life war stories from successful job hunters and expert tips and tactics from over 100 prominent headhunters.
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| View all 9 comments |
Richard N. Bolles, author, What Color Is Your Parachute? (MSL quote), USA
<2007-10-18 00:00>
This is an immensely helpful book, with the ancient wisdom of recruiters,?and the up-to-date?insights of two skilled Internet surfers. If you're job-hunting, you'll be grateful to learn the tips and tricks of these two seasoned veterans. I learned a lot myself. |
Kelly Perdew, Executive Vice President, Trump Ice winner of The Apprentice 2 , USA
<2007-10-18 00:00>
I have been an apprentice, a company president, and a CEO. No other single source provides a more contemporary and embracing job search bible. This book offers literally hundreds of little known insider tips, strategies, out-of-the-box success stories, hands-on exercises, and pearls of wisdom. Many readers will hear the words, 'You're Hired' due to David Perry and Guerrilla Marketing for Job Hunters.
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William J. Morin, Chairman and CEO, WJM Associates, Inc. former CEO of DBM, USA
<2007-10-18 00:00>
Guerrilla Marketing for Job Hunters is an absolutely 'right on' book for today's job market. It not only has great job search tips but it takes you into the electronic job search system better than anything I've seen written to date. |
Nigel Baker (MSL quote), USA
<2007-10-18 00:00>
It is an understatement to say that the number of books on job hunting is overwhelming. In addition, there is plenty of free information on the Web for job hunters including sample resumes and cover letters. On the surface, this wealth of information seems to be a good thing. However, ask yourself, "How much of this information is a variation of standard approaches to job hunting". You know - write a chronological resume, a bland cover letter, and send both to an unknown hiring manager or HR person. More often than not, you are lucky to receive an automated e-mail acknowledging the receipt of your resume and cover letter. If you find all this fruitless and tiresome, then Guerrilla Marketing for Job Hunters is the book for you.
This book looks at job hunting in an radically new way - the guerilla way. Its subtitle "400 Unconventional Tips, Tricks, and Tactics for Landing Your Dream Job" sums up the book nicely. The book is divided into four parts:
A discussion of the guerrilla frame of mind;
An inventory of weapons such as resume makeovers, ideas for cover letters, and PR strategies for your guerrilla campaign;
A description of tactics for landing a job including networking and cold calling; and,
A discussion of guerrilla campaigning with examples and techniques for effective interviewing and navigating the final offer.
The appendices contain several examples of resumes including eXtreme(tm) makeovers and a Value-Based(tm) one as well as an example of a cover letter - "the only cover letter you will ever need." These are key ingredients for your guerrilla arsenal.
This book is informative, easy to read, and has numerous examples to illustrate the tactics of a guerrilla approach to job hunting. Beyond the tips, tricks, and tactics for getting a job, the book is a launching pad for the reader to innovate ways of finding that coveted job. So, if you want a creative approach to finding a job and have fun at the same time, this book is for you. |
View all 9 comments |
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