Author: Donald Trump, Bill Zanker

Publisher: Collins

Pub. in: October, 2007

ISBN: 0061547832

Pages: 384

Measurements: 8.9 x 6.7 x 1.4 inches

Origin of product: USA

Order code: BA01038

Other information: ISBN-13: 978-0061547836

Language: American English

A book written by Donald Trump and Bill Zanker, this is one of the best written Trump titles. Highly recommended.

Best book by the Donald yet. Lots to like, but some annoyances that keep me from giving the book five stars.

First, a disclaimer. Those who are repulsed by the author's bombastic style will not enjoy this book and likely will not be able to see through the style issues to mine the exceptional wisdom offered throughout the book.

Set aside style issues, here is what you can expect. Clearly, the author has achieved incredible business success. And, clearly he is also a master at personal branding. As such, his candid offering of the keys to his success is good stuff.

Enhancing the wisdom Trump offers up is the reinforcement offered by co-author Bill Zanker, founder of the Learning Annex. I thoroughly enjoyed Zanker's commentary and his style. I came away admiring Zanker for what he has built and how he has apparently personally grown through that building process.

Kudos to publisher Harper Collins for the interesting use of a co-author to an icon such as Trump. Boos to the publisher for what I found to be poor editing (e.g. points and events introduced in subsequent chapters as if they were being introduced for the first time). Yes, we live in a fast paced ADD world but some of us actually recall what we read in the previous chapter(s).

So here is the bottom line: nuggets of gold in this book if one can set aside the repetitive aspect and the bombastic style that sometimes is very annoying.

Wayne Dyer and other great philosophers are long on making the point that we can learn from others, even from the tyrants who come into our life. Trump is someone I have learned from and will continue to learn from. Some of the learnings are positive, others are in the form of strong messages of how I don't want to be like him. Point is that he is a strong teacher for me and can be others if you put his thoughts, action, etc. in the context of developing ones personal philosophy of success, as opposed to just trying to replicate him.

PS Let there be no doubt that the author fully understands that controversy sells books and other products, at least for him. Count on it that Trump will understand that the flame ratings that likely will start showing here will help sell more books. As Rosie O'Donnell has proven, flaming the Donald just creates controversy that keeps him in the news, thereby enhancing his visibility.

(From quoting David Carpenter, USA)

****

Questions for Donald Trump

Amazon.com: Was there ever a time when you didn’t think big enough?

Trump: I don't think so. I always had big plans, even when I was very young. I would build skyscrapers with my building blocks.

Amazon.com: What was your first impression of your co-author Bill Zanker when you started doing business with the Learning Annex?

Trump: Bill Zanker had tremendous enthusiasm and focus, and he still does. I knew he'd succeed in a big way, and the success of The Learning Annex proves that I was right.

Amazon.com: What has becoming a television star on The Apprentice meant for your business?

Trump: My brand became more famous as I became more famous, and more opportunities presented themselves. I was already very well established, so I was well prepared, but things escalated and in a good way.

Amazon.com: There are stories everywhere that the real estate market is in trouble. How should an investor or an entrepreneur respond to the current market?

Trump: This is actually a very good time for entrepreneurs or investors. I would say to be positive and look for the opportunities, because the opportunities are there.

Amazon.com: You're critical of the "give me" attitude that you see in many young people today. What do you look for in a young person you are bringing into your business?

Trump: They have to be eager to learn and willing to work hard. I work hard and I expect the people around me to have a strong work ethic. I need people who can be part of a team and yet be able to think independently. That's one of the qualities I look for on The Apprentice--they have to be capable of both dimensions.

Amazon.com: Did you really make Lee Iacocca cry? [See Think Big and Kick Ass for more details.]

Trump: No, he made himself cry.

(Copyright: Amazon.com and Donald J. Trump)

Target readers: Everyone who likes Donald Trump and motivational reading and who longs for financial, professional and personal success.

Better with Quantum Success: The Astounding Science of Wealth and Happiness (Paperback) :

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