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The pickup artist has come of age. No longer relying on a hairy chest and a medallion to seduce the opposite sex, a thriving community has appeared on the net, exchanging the latest psychological tips and tricks that lead to a woman's bed. But these people aren't geeks. When it comes to seducing women, they are the real deal, only granting grandmaster pick up status to acolytes after the 1,000th babe has been laid.

And here lies the depressing fact about this book and the inevitable controversy that it has aroused (Germaine Greer having claimed that such men are rapists - seems like some feminists don't want to abandon notions of 'sexual ownership', 'faithfulness', 'duties'.etc at least not when it comes to men). The book is a thoroughly exhaustive anaylsis of what it takes for a man to get a woman into bed, compiled by men who have certainly 'been there and done it' many, many times. They know what works and what doesn't. And for all the complex psychology of 'neg hits', 'NLP patterning' etc, basically the recipe for success is that you have to show the lady you are a dominant caveman. When it comes to seduction, nice guys finish last, something to be avoided when you apparently have an average of 30 seconds to demonstrate to a potential pick-up that you can swing the club harder than any rival Fred Flintstone in sight. It appears deep down, women still want the hairy chest after all.

Feminist critics of the pick-up culture, incapable of any self-criticism as they are, tend to miss this point. Instead of focusing on why such macho men want to have sex with every good looking woman they see (and why shouldn't they?), perhaps they should ask why nearly every good looking woman would rather have sex with men who heed well tested advice such as 'Always be in Control (rule no.1)' and 'Never be Mr Nice Guy (rule no.7)' than men who read Germaine Greer or buy flowers. Feminists (and women in general), constantly make misandryst generalisations about men being inherently aggressive, dominant etc, forgetting that whatever essential nature men might have, if we have it at all, it is because women have spent our evolutionary history choosing it as an attractive sexual trait. And judging from this book, there is little prospect of hope for our evolutionary future. In fact, as women become increasingly financially independent of men, they are correspondingly free to choose sexual partners on solely primitive criteria (whereas before at least a man with lots of money was likely to have reached his position as Alpha male through, to some extent, a high IQ and not simply agressiveness or having the biggest sexual organ).

'Love between the sexes is a war', declared the gloomy Swedish playwright Strindberg. If you want to sharpen your armoury in order to have sex with lots of beautiful woman, this book is essential reading. For those who wish to understand the degradation of contemporary feminism into little more than a sexual trade union for embittered middle-aged women, then also read this book and the controversy that has surrounded it.