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Solution Selling, Creating Buyers in Difficult Selling Markets (Hardcover)
by Michael T. Bosworth

The standard in high value selling, this book is the bible for consultative sales.

Market price: ¥ 318.00

MSL price: ¥ 288.00

Publisher: McGraw Hill

Pub. Time: December, 1995

The Long Tail: Why the Future of Business Is Selling Less of More (Hardcover)
by Chris Anderson

Interesting and insightful book with fascinating competitive implications for your business in the new-economy context.

Market price: ¥ 258.00

MSL price: ¥ 218.00

Publisher: Hyperion

Pub. Time: July, 2006

Brandchild: Remarkable Insights into the Minds of Today's Global Kids & Their Relationships with Brands [ILLUSTRATED] (Paperback) (Paperback)
by Martin Lindstrom, Patricia B. Seybold

Informative and inspiring, BRANDchild stands as one of the top references on marketing to young people.

Market price: ¥ 278.00

MSL price: ¥ 248.00

Publisher: Kogan Page

Pub. Time: November, 2004

Creating Ever-Cool: A Marketer's Guide to a Kid's Heart (Hardcover)
by Gene Del Vecchio

Don’t miss out on this "marketing professionals’ must- read" if you market to kids.

Market price: ¥ 248.00

MSL price: ¥ 218.00

Publisher: Pelican Publishing Company

Pub. Time: September, 1997

How Customers Think: Essential Insights into the Mind of the Market (Hardcover)
by Jerry Zaltman

An unusual marketing book with profound insight into the role of subconscious in the consumer’s mind and how we can then take advantage of this discovery when we make decisions.

Market price: ¥ 358.00

MSL price: ¥ 338.00

Publisher: Harvard Business School Press

Pub. Time: February, 2003

Emotional Branding: The New Paradigm for Connecting Brands to People (Hardcover)
by Marc Gobe, Sergio Zyman (Foreword)

Take advantage of the innovative concepts and programs taught by the author to meet the challenges of the new emotion-based economy.

Market price: ¥ 278.00

MSL price: ¥ 218.00

Publisher: Allworth Press

Pub. Time: January, 2001

What Clients Love: A Field Guide to Growing Your Business (Hardcover)
by Harry Beckwith

Written in no bull, no fluff style, this book is short, easy, and to the point. A valuable addition to a manager’s library.

Market price: ¥ 238.00

MSL price: ¥ 198.00

Publisher: Warner Business Books

Pub. Time: January, 2003

The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less (Hardcover)
by Mark Joyner

Written in plain language and with great examples and analogies, this is a must read for those wanting to market their products with the power of words and psychology.

Market price: ¥ 238.00

MSL price: ¥ 218.00

Publisher: Wiley

Pub. Time: September, 2005

The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies (Paperback)
by Robert B. Miller, Stephen E. Heiman, Tad Tuleja

A perfect sales guide for salespeople who manage complex sales.

Market price: ¥ 250.00

MSL price: ¥ 188.00

Publisher: Warner Business Books; Revised and updated edition

Pub. Time: April, 2005

Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition (Paperback)
by Jay Abraham

Loaded with useful tips, strategies and advice on how to "market" your business and how to set up and use alliances, this book is a brilliant resource of your marketing strategies.

Market price: ¥ 178.00

MSL price: ¥ 158.00

Publisher: St. Martin's Griffin

Pub. Time: October, 2001

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