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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! (Paperback)
by Al Ries, Jack Trout

An all-time classic and bestselleron marketing indispensable to all marketing professionals.

Market price: ¥ 180.00

MSL price: ¥ 158.00

Publisher: HarperBusiness; First Paperback edition

Pub. Time: April, 1994

Selling The Invisible: A Field Guide to Modern Marketing (Hardcover)
by Harry Beckwith

An absolute masterpiece on service marketing, no, on both product and service marketing! Exceptionally witty and practical.

Market price: ¥ 248.00

MSL price: ¥ 208.00

Publisher: Warner Business Books

Pub. Time: March, 1997

Raving Fans: A Revolutionary Approach To Customer Service (Hardcover)
by Ken Blanchard, Sheldon Bowles

In a time when customer service has become a core competency for firms this book teaches you ways how to turn customers into your Raving Fans.

Market price: ¥ 238.00

MSL price: ¥ 198.00

Publisher: William Morrow

Pub. Time: May, 1993

Search Engine Optimization For Dummies, Second Edition (For Dummies (Computer/Tech)) (Paperback)
by Peter Kent

The first about search engine optimization, this book cuts through the nonsense, providing a clear and simple explanation of how websites reach top positions in search engines.

Market price: ¥ 268.00

MSL price: ¥ 248.00

Publisher: For Dummies; 2 edition

Pub. Time: May, 2006

The E-Code: 33 Internet Superstars Reveal 43 Ways to Make Money Online Almost Instantly - Using Only Email (Paperback)
by Joe Vitale, Jo Han Mok

Well woth its weight in gold, this book is packed with much needed information about online ventures and practical guidelines for the Internet business success.

Market price: ¥ 218.00

MSL price: ¥ 178.00

Publisher: Wiley

Pub. Time: May, 2005

Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business (Paperback)
by Jay Conrad Levinson

No matter what business you're in, Guerrilla Marketing, the bible of lively, low-cost marketing tips, is invaluable.

Market price: ¥ 200.00

MSL price: ¥ 158.00

Publisher: Houghton Mifflin

Pub. Time: October, 1998

Ogilvy on Advertising (Paperback)
by David Ogilvy

A gold mine of ideas - an excellent introduction to the advertising world.

Market price: ¥ 268.00

MSL price: ¥ 218.00

Publisher: Vintage

Pub. Time: March, 1985

Unleashing the Ideavirus (Paperback)
by Seth Godin

Stop marketing at people and start marketing to them - from this book on!

Market price: ¥ 208.00

MSL price: ¥ 198.00

Publisher: Simon & Schuster Ltd

Pub. Time: January, 2002

Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers (Hardcover)
by Robert Scoble , Shel Israel

Learn how blogging has changed business communications and what strategies businesses should consider when diving into the world of blogging.

Market price: ¥ 258.00

MSL price: ¥ 248.00

Publisher: Wiley

Pub. Time: January, 2006

Why We Buy: The Science Of Shopping (Paperback)
by Paco Underhill

This is a book both McDonalds and Ralph Nader would love - you'll learn about what happens from the parking lot to the checkout stand.

Market price: ¥ 158.00

MSL price: ¥ 148.00

Publisher: Simon & Schuster

Pub. Time: June, 2000

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