The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! (Paperback)
by Al Ries , Jack Trout
An all-time classic and bestselleron marketing indispensable to all marketing professionals.
Market price: ¥ 180.00
MSL price: ¥ 158.00
Publisher: HarperBusiness; First Paperback edition
Pub. Time: April, 1994
Selling The Invisible: A Field Guide to Modern Marketing (Hardcover)
by Harry Beckwith
An absolute masterpiece on service marketing, no, on both product and service marketing! Exceptionally witty and practical.
Market price: ¥ 248.00
MSL price: ¥ 208.00
Publisher: Warner Business Books
Pub. Time: March, 1997
Raving Fans: A Revolutionary Approach To Customer Service (Hardcover)
by Ken Blanchard , Sheldon Bowles
In a time when customer service has become a core competency for firms this book teaches you ways how to turn customers into your Raving Fans.
Market price: ¥ 238.00
MSL price: ¥ 198.00
Publisher: William Morrow
Pub. Time: May, 1993
Search Engine Optimization For Dummies, Second Edition (For Dummies (Computer/Tech)) (Paperback)
by Peter Kent
The first about search engine optimization, this book cuts through the nonsense, providing a clear and simple explanation of how websites reach top positions in search engines.
Market price: ¥ 268.00
MSL price: ¥ 248.00
Publisher: For Dummies; 2 edition
Pub. Time: May, 2006
The E-Code: 33 Internet Superstars Reveal 43 Ways to Make Money Online Almost Instantly - Using Only Email (Paperback)
by Joe Vitale , Jo Han Mok
Well woth its weight in gold, this book is packed with much needed information about online ventures and practical guidelines for the Internet business success.
Market price: ¥ 218.00
MSL price: ¥ 178.00
Publisher: Wiley
Pub. Time: May, 2005
Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business (Paperback)
by Jay Conrad Levinson
No matter what business you're in, Guerrilla Marketing, the bible of lively, low-cost marketing tips, is invaluable.
Market price: ¥ 200.00
MSL price: ¥ 158.00
Publisher: Houghton Mifflin
Pub. Time: October, 1998
Ogilvy on Advertising (Paperback)
by David Ogilvy
A gold mine of ideas - an excellent introduction to the advertising world.
Market price: ¥ 268.00
MSL price: ¥ 218.00
Publisher: Vintage
Pub. Time: March, 1985
Unleashing the Ideavirus (Paperback)
by Seth Godin
Stop marketing at people and start marketing to them - from this book on!
Market price: ¥ 208.00
MSL price: ¥ 198.00
Publisher: Simon & Schuster Ltd
Pub. Time: January, 2002
Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers (Hardcover)
by Robert Scoble , Shel Israel
Learn how blogging has changed business communications and what strategies businesses should consider when diving into the world of blogging.
Market price: ¥ 258.00
MSL price: ¥ 248.00
Publisher: Wiley
Pub. Time: January, 2006
Why We Buy: The Science Of Shopping (Paperback)
by Paco Underhill
This is a book both McDonalds and Ralph Nader would love - you'll learn about what happens from the parking lot to the checkout stand.
Market price: ¥ 158.00
MSL price: ¥ 148.00
Publisher: Simon & Schuster
Pub. Time: June, 2000
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