Showing you how to write effectively and persuasively and teaches you how to craft good advertisements, brochures and commercials, this book is excellent, no-nonsense guide to copywriting.
This surprising book offers a powerful message based on common sense: Companies that treat their customers ethically and honestly will build a dedicated client base, and thus grow steadily and earn "good profits.
Market price: ¥ 288.00
MSL price: ¥ 258.00
Publisher: Harvard Business School Press; 1 edition
Full of great advice on managing your time and most importantly, managing the selling process, this book is a great resource for all sales professionals.
Solid, well written and worth reading and referring to, Schiffmans' book is a remarkable resource to help enhance your telephone cold calling techniques.
Market price: ¥ 118.00
MSL price: ¥ 98.00
Publisher: Adams Media Corporation; 20 Anv edition
