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The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary [AUDIOBOOK] (Audio CD)
by Joseph A. Michelli
| Category:
Business |
| Market price: ¥ 288.00
MSL price:
¥ 278.00
[ Shop incentives ]
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| Stock:
Pre-order item, lead time 3-7 weeks upon payment [ COD term does not apply to pre-order items ] |
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MSL rating:
 Good for Gifts |
| MSL Pointer Review:
Starbucks is an amazing story. This book attempts to explain the reason behind Starbucks' success using customer anecdotes, insider stories, and the business strategy. You will learn that this company is a whole lot more than just a cup of fresh, wholesome, good tasting coffee. |
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AllReviews |
1 Total 1 pages 8 items |
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Cherie (MSL quote), USA
<2007-05-24 00:00>
At first, I thought this book was going to be one big ad for Starbucks and maybe it is, but it's also interesting to know what a corporation that could be seen as a moneygrubbing, luxury retailer is doing right.
Beyond the tips on how to connect with your customer and how to sell your product is insight on what Starbucks does behind the scenes. For example, they make it a point to know what their coffee suppliers are paying their coffee pickers or how much pesticide is used, etc. to 'work with coffee farmers to ensure (a) high-quality product and promote equitable relationships with farmers, workers, communities, as well as protect the environment'. They work with socially-conscious groups for everything from water sanitation in third world countries to tutoring local kids. And of course, they're also trying to make a difference at home base by simply reacting to customer concerns quickly.
One thing I loved were a lot of stories dealing with how partners take ownership of situations and devote their own time/money to customer experience. You have to be doing something right when you can make someone recognize that his/her job is not just a job.
Lastly, I liked how this book wasn't just about horn tooting. Sometimes Starbucks failed. Maybe they wanted to open a store in an area that was unwelcoming and couldn't warm up the community. Maybe their new drink wasn't well-received and had to be discontinued. And no, they don't always connect with the customer and they're not always consistent with quality. They recognize there have been different problems and experiences and not every customer leaves with a hug and smile.
All in all, this is a great book to talk about corporate practices that enable progression of your core business by not just focusing on the benjamins. |
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Mark (MSL quote), USA
<2007-05-24 00:00>
Dr. Michelli does a good job of illustrating these principles with anecdotes and illustrations. The tone is concise and understandable.
Upon reading the book, you'll find that these are principles that are relevant way beyond the coffee shop business. Most, if not all, of them apply to whatever business you're in. Further, they apply to life in general. Starbuck's does a great job of understanding how it needs to connect with its employees (called 'partners'), its customers, and the community in which each store operates. I was also impressed with the way Starbuck's views its 'partners', empowering them to be involved with their customers and community, and trusting them with the authority and autonomy to do what they think is necessary to maximize the customer experience and Starbucks' position in the community.
This book is a quick concise read. I read it on an airplane, but it could be done in a couple of hours while sitting in Starbuck's drinking coffee - and it would be a much better experience... The information you'll gain from reading the book makes it well worth the time. |
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Neil B. Morris (MSL quote), USA
<2007-05-24 00:00>
I have not only purchased this for all of my staff members but I have been giving it out to people I know. What a powerful message to any corporation that is looking to do somthing differently and lead by the heart. Excellent Book! |
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Timothy C. Meline (MSL quote), USA
<2007-05-24 00:00>
Every organization needs to be reminded that it's not just about the coffee. Restaurants are graded on both the meal and the service. The Starbucks Experience is a book that is both an enjoyable read and a moral compass. |
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Steve Moore (MSL quote), USA
<2007-05-24 00:00>
Michelli has captured the essence of the "Starbucks Experience" and distilled it down to five basic prociples that can catapult any business to be the best it can be. The magic in these principles is that they come from the top down in a continuous and consistent way. A great read! |
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G. J Wiener (MSL quote), USA
<2007-05-24 00:00>
Reading The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary was certainly both enjoyable and inspirational. It was an etreme pleasure to read a book about a corporation that does not get bogged don in corporate talk about meeting bottom lines and using obscure techniques. It talks about thinking beyond the box and relating to customers and to how they are feeling.
The many personal stories that Joseph Michelli illustrates here are extremely easy to read and really stick in your mind. Michelli seems to imply that Starbucks is a kind and gentle corporation as well as one that is very creative. Management sees the importance of developing and rewarding their work teams by investing in fun training devices such as board games. Michelli also emphaizes how Starbucks is keen on creating socially responsibility communities.
Of course no corporation is perfect and Michelli is very clear about that especially regarding the 911 incident. However, at least Starbucks Management got with the program and compensated eventually. Nonetheless, Michelli illustrates that Starbucks has five guiding principles that are adhered to more often than not. Therefore, The Starbucks Epereince is certainly an excellent guide for anyone to apply such explempary conduct in their own lives whether it be business related or personal. |
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McCook (MSL quote), USA
<2007-05-24 00:00>
Wonderful insight into Starbucks, and the way to really look at starting a business. Best read with a cup of Starbucks in your hand. |
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Larry Rider (MSL quote), USA
<2007-05-24 00:00>
Good tips if you need/want to instill a customer-service related culture within your organization, which by the way would be a great idea. |
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1 Total 1 pages 8 items |
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