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Getting Started in Personal and Executive Coaching: How to Create a Thriving Coaching Practice (Getting Started in) (Paperback)
by Stephen G. Fairley, Chris E. Stout
| Category:
Coaching, Coaching techniques, Executive coaching |
| Market price: ¥ 380.00
MSL price:
¥ 298.00
[ Shop incentives ]
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| Stock:
Pre-order item, lead time 3-7 weeks upon payment [ COD term does not apply to pre-order items ] |
MSL rating:
 Good for Gifts |
| MSL Pointer Review:
An excellent guide to building, managing, and sustaining a successful coaching practice. |
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Author: Stephen G. Fairley, Chris E. Stout
Publisher: Wiley
Pub. in: November, 2003
ISBN: 0471426245
Pages: 356
Measurements: 8.8 x 6 x 1.1 inches
Origin of product: USA
Order code: BA01115
Other information: ISBN-13: 978-0471426240
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- Awards & Credential -
The authors probably give the best advice you'll need for establishing your own coaching practice. |
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- MSL Picks -
Stephen Fairley and Chris Stout collaborated to create the coach's "must have" guide to getting started. Even for established coaches it's more than simply a refresher - it provides a benchmark to go "from good to great" for a coaching business. There's no doubt that coaching is serious business: Stephen and Chris show coaches how to treat their business with respect. Their approach isn't based on theory: they surveyed 300 successful coaches, then distilled the results into an easy to read (and follow) book. As one of the coaches interviewed by Stephen, I waited in anticipation to read their book. One word suffices to describe it - Outstanding!
Wondering about the different types of coaching, including the challenges each client group faces and how to market to them? This information is here. Strategies, tips, powerful questions, checklists, tools: there're all here just waiting for you to implement. In a step-by-step fashion they discuss how to sidestep the pitfalls and mistakes that most beginners face. They also outline the best practices for building a successful practice including establishing a target niche, fee setting, set-up costs, revenue forecasting, and marketing. The last chapter, "Seven Secrets of Highly Successful Coaches" provides the insider's peek at the strategies used in the most successful coaching practices. I found lots of new ideas that I'm going to implement in my own business. Coaches who are serious about the success of their coaching practice will read this book more than once and keep it as a ready reference. As Stephen says in closing, "Here's to your never ending success.
(From quoting Sylva Leduc, USA)
Target readers:
Executive coaches, personal coaches, career coaches and all others who are interested in setting up their own coaching practice.
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Coach Anyone About Anything: How to Help People Succeed in Business and Life
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STEPHEN G. FAIRLEY, MA, RCC, is President of Today’s Leadership Coaching, a premier executive coaching and training firm based in Chicago. He is also CEO and Principal Investigator at WorldCast Technologies, Inc.
CHRIS E. STOUT, Psyd, MBA, is a licensed clinical psychologist and serves as Illinois’s first Chief of Psychological Services for the Department of Human Services/Office of Mental Health. He has published or presented more than 300 papers and twenty-nine books and manuals on various topics in psychology and mental health.
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From Publisher
Find satisfaction and financial success with a new career in coaching
Getting Started in Personal and Executive Coaching offers a go-to reference designed to help every mental health professional build, manage, and sustain a thriving coaching practice. Packed with hundreds of proven strategies and techniques, this nuts-and-bolts guide covers all aspects of the coaching business with step-by-step instructions and real-world illustrations that prepare you for every phase of starting your own coaching business.
This single, reliable book offers straightforward advice and tools for running a successful practice, including:
Seven tools for making a great first impression
Fifteen strategies for landing ten paying clients
Seven secrets of highly successful coaches
Ten marketing mistakes to avoid
Complete with sample business and marketing plans and worksheets for setting rates and managing revenue, Getting Started in Personal and Executive Coaching identifies the fifteen biggest moneymaking markets to target and offers valuable recommendations for financing that get the most impact and mileage from every budget. Quick "Action Steps" for applying ideas and techniques make this book useful right away.
Get started in coaching today!
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Ginger (MSL quote), USA
<2008-01-06 00:00>
I saw this book at the recent ICF conference in Denver but waited to buy it. I should have bought it then because I haven't been able to put it down since I recieved it! I am so impressed with the authors grasp of the field of coaching and their ability to clearly articulate how to create a successful coaching practice.
Unlike a lot of the other books I've bought, this one really distinguishes itself by basing its marketing recommendations on actual research. The authors conducted a national survey of 300 coaches to find out what financially successful coaches do that financially unsuccessful coaches don't do - the findings are AMAZING!
I've been coaching professionally for almost 3 years now. I really wish this book was around when I started because it would have kept me from making a lot of the costly mistakes I did. I also wish my coach training program had included this book in its curriculum because they were quite weak in the area of practice building.
However, that's not to say that the book is only for new coaches because I was able to immediately identify over 2 dozen marketing strategies I could start using in my practice. They are now part of my 2004 business plan (which is one of the things this book showed me how to create).
The other thing I found to be really helpful were the interviews with the top coaches in the field: Sandy Vilas of CoachU, Mike Jay of B/Coach, Pat Williams of Institute of Life Coach Training, Wendy Johnson of the Worldwide Assoc of Business Coaches, and many others.
I give this book my highest recommendation! If you're struggling with how to create a successful coaching practice there is simply no better book available anywhere. |
Jim Clarkson (MSL quote), USA
<2008-01-06 00:00>
Getting Started in Personal and Executive Coaching provides the specific, on-target advice that a warm, wise mentor would provide to those who wish to build or grow a thriving coaching practice. Based on interviews with 300 top coaches throughout the U.S. and the author's own experience of what really works in marketing coaching, this is a guide that every coach should have on their bookshelf. Well written and packed with specific insights on every page, this book will undoubtedly become a classic for the business side of the emerging field of professional coaching. Even more, the authors provide free practice building coaching to the readers who wish to follow up with person-to-person contact! Excellent! |
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