Richard Barrett is an international consultant in the field of values-driven leadership and cultural transformation. He works with leaders and senior executives in North America, Europe, Australia and Asia to develop values-driven organizational cultures that build human capital, embrace diversity, strengthen financial performance, and support sustainable development. He is the creator of the Cultural Transformation Tools. He is a Fellow of the World Business Academy, and Former Values Coordinator at the World Bank. He is the instigator and coordinator of the Whole System Change summits. Mr. Barrett is the author of A Guide to Liberating Your Soul, Fulfilling Books, 1995 and Liberating the Corporate Soul: Building a Visionary Organization, Butterworth-Heinemann, 1998. A sequel to Liberating the Corporate Soul entitled A Whole System Approach to Cultural Transformation will be published in 2005/2006. Richard can be contacted at: Tel: 1 828 452 5045 or by e-mail at richard@corptools.com. Web sites: http://www.corptools.com and http://www.valuescentre.com

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The two most critical issues for business today, according to CEO's Barrett has worked with, are: "How to tap the deepest levels of creativity and the highest levels of productivity of our employees." In a world where competition has become global, successful companies are learning to build competitive advantage through their human capital. In the 21st Century, even that will not be enough. Success will also hinge on whether, in the eyes of the employees and society-at-large, the organization is a trusted member of the community and a good global citizen. Developing a values-driven approach to business is quickly becoming essential for financial success. Who you are and what you stand for are becoming just as important as what you sell.

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