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Career Distinction: Stand Out by Building Your Brand (Hardcover)
by William Arruda, Kirsten Dixson
| Category:
Peronal branding, Job-hunting, Career advancement, Professional success |
| Market price: ¥ 220.00
MSL price:
¥ 198.00
[ Shop incentives ]
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| Stock:
Pre-order item, lead time 3-7 weeks upon payment [ COD term does not apply to pre-order items ] |
MSL rating:
 Good for Gifts |
| MSL Pointer Review:
One of the best books on personal branding and the art to land a great job. |
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Author: William Arruda, Kirsten Dixson
Publisher: Wiley
Pub. in: June, 2007
ISBN: 0470128186
Pages: 224
Measurements: 9.1 x 6.2 x 1.4 inches
Origin of product: USA
Order code: BA01573
Other information: ISBN-13: 978-0470128183
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Rate this product:
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- Awards & Credential -
The authors are widely acclaimed as "gurus of personal branding." |
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- MSL Picks -
Many books on personal branding today still address personal branding as something that you create and design - like a product. With the 1-2-3 Success methodology, Arruda & Dixson espouse the philosophy that a personal brand is something that is uncovered from our soul. It is about being authentic.
As a professional coach who works with people aspiring to move up to the corporate suite, my primary focus is to help mid- to upper-level management find that spark or passion in their lives and build the career of their dreams. Personal branding is a critical element in my work and Career Distinction is one of the best tools out there. I have been so impressed with the book that I use it as a textbook for my workshops and seminars and recommend it to my individual clients.
The personal branding process is much like peeling an artichoke. The goal is to get to the heart of who we are. I have used William Arruda's methodology in the past with amazing results. The 1-2-3 Success process developed by Arruda is clearly laid out in the book with many relevant examples to drive the points home. With or without a coach, this book will help guide you to discovering your authentic self.
(From quoting Bonnie Kurka, USA)
Target readers:
Managers, professionals, entrepreneurs, sales people, consultants, executive coaches, career counselors and MBAs.
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William Arruda - dubbed the "Personal Branding Guru" by media and clients alike - combined his international branding expertise with his passion for people to found Reach, the world's first human branding consultancy. A sought-after global spokesperson on personal branding, he counts many of the Fortune 100 companies as clients. He has appeared on the BBC, Discovery Channel, Fox News Live, and in Time magazine.
Kirsten Dixson is a career management consultant who is an authority on building credible online identities for career success. She founded Brandego® and is a partner in Reach, where she established an online identity training program for personal brand strategists. She delivers keynote speeches and serves as a media resource on career technology topics.
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From Publisher
As a professional, your reputation is your most valuable career asset. Whether you're climbing the ladder at your current company or seeking a new job, in today's fast-paced work environment, you must proactively and continuously position yourself for success. Your credibility, visibility, personality, and personal style all make up your brand. Build and nurture your personal brand and you'll make yourself a must-have, can't-fail professional - and you'll do it without having to be someone you're not.
Career Distinction outlines the proven personal branding process and provides case studies of successful professionals that will help you not only survive, but thrive, in today's dynamic and ultracompetitive workplace. You'll learn to manage your brand with innovative tools that enable you to differentiate yourself and stand out from your peers.
In this definitive step-by-step guide, career and personal brand management experts Arruda and Dixson show you how to:
- Brand yourself for career success
- Determine how others perceive you
- Develop your unique value proposition
- Define your target audience
- Tell your brand story
- Express yourself clearly and consistently
- Build and manage your online identity
- Stay on-message and on-brand every day
- Increase your "career karma"
The increasing pace of change in the business world gives you less time than ever to make your professional mark. Career Distinction demonstrates how to express who you are and the value you bring to your organization - branding you as an indispensable, memorable, and unique professional. Success takes more than just hard work; brand yourself and watch your career soar.
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Susan Britton Whitcomb, author of Job Search Magic, USA
<2008-11-20 00:00>
Hands down, this book is the bible on branding for your career! |
Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of the Career Masters Institute, USA
<2008-11-20 00:00>
As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend - Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation that is a must-buy for every serious job seeker.
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L. Michelle Tullier, PhD, Vice President of Right Management, USA
<2008-11-20 00:00>
Arruda and Dixson are widely respected in the global career coaching community as gurus who not only teach but live the personal branding model, and their expertise and passion show through on every page of this practical, indispensable book. I highly recommend it to all who want to distinguish themselves from the competition. |
A guest reviewer (MSL quote), USA
<2008-11-21 00:00>
The authors have a very dynamic way of presenting concepts that made the book a very "active" read. Not only did the book encourage me to evaluate my own career history (and future!) in new light, it caused me to examine the people whom I most respect from the perspective of career branding. Indeed, when I look around to see the most powerful contributors in my field and among my circle of friends ALL of them are actively managing their brands in some way or another. But what Career Distinction offers is a methodology for managing one's career brand - proactively and from all perspectives.
Through stories and analogies, the authors encourage the reader to adopt a "proactive branding mindset" and ensure that every effort made in one's career is supportive of his/her brand. I found the workbook invaluable in turning the enthusiasm I had around the authors' content into very tangible steps that I could implement immediately.
Highly recommended. |
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